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It is easier to become an expert than to stay one
UR VALUES
Four values drive us in the way we want to work with you:
Businesses need committed, talented and flexible people to grow. Finding this human capital is becoming increasingly complex due to an aging workforce, a war for talent at the labor market and the limitation of people’s flexibility. Resolving this dilemma is only possible if organizations, teams and professionals continuously renew themselves.
At an organizational level, this requires the identification of the root cause of why the effectiveness of an organization hampers, and how smart changes in processes, systems and organizational set-up can make a big and positive difference.
At a team level, this requires a shared mission, the ability to make use of each other’s talents and expertise, and an understanding of how a team contributes to the overall organizational strategy and primary business process.
At the individual level, this requires the development of flexpertise, which is the ability to renew one’s expertise in such a way that people have an inspirational, rewarding and meaningful career and are able to contribute to sustainable growth of your business.
Simply said, OSHI is composed of the words Original, Smart, Human and Impactful. These four elements characterize the solutions we offer to our clients, aiming to make them’OSHI’ (the Japanese word for making fans). We are not Japanese but have strong connection with the Japanese culture given its unique ability to integrate age-old traditions which breakthrough innovations. That’s just one side of the
multi-layered story though. When we meet, we could talk more about it if you’d like.
OSHI was founded by Lonneke Frie and Otto Uijttewaal who experienced the value of combining their business and psychology expertise. They have developed their know-how as a serial entrepreneur and business leader, and as a Human Resource Development consultant, trainer, and scientist.
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MART
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Otto is an entrepreneur who successfully scaled up the business of startups
and international corporations. People describe him as a natural leader who is
willing and able to take on great responsibility with its associated autonomy.
He is good at making people rise above themselves, dares to intervene in difficult situations, and flawlessly understands organizations’ dynamics. He provides solutions in situations where others no longer see a way out. If the ‘flywheel turns smooth again’, then it is time for a new challenge.
Otto prefers to seek these challenges in sectors where his natural interests lie.
From an early age he has been interested in nature and what needs to happen
to turn what grows into food for consumers. In addition, he has a natural
tendency to find out how something technically works. This means that he
enjoys working in the food industry with retailers and manufacturers, and for
companies that bring technical innovations to the market. This also means that
he seeks new challenges in these sectors.
See for more information his LinkedIn profile:
Lonneke FrieLonneke is a renowned specialist in flexpertise, that is the ability by which people are able to renew themselves throughout their careers after becoming an expert. This know-how was rooted during her master’s studies in Psychology at the Universities of Amsterdam and Tokushima (Japan), where she became fascinated by the question ‘What makes an expert?’. It turned into a never-ending endeavor to learn how to foster the ongoing personal and professional development of experts, and to create work environments in which people can grow and excel. She has built up her expertise in international companies by designing and implementing leadership and expert development programs, culture change trajectories, and employee engagement programs in roles such as senior HRD professional, people manager, HR business partner, and entrepreneur. In these roles, she experienced how some people face
difficulties in coping with new expertise demands, whereas others are able to frequently renew themselves in the context of shifting business needs. This triggered her to conduct a PhD project regarding this flexpertise phenomenon.
In her work, people describe her as someone who sees things that others don’t see, and from there, is able to get the gears going again in organizations. She prefers to work in fast moving sectors such as IT and FMCG in which companies are seeking ways to renew themselves to grow in a sustainable way. She is focused on understanding the depth of what drives people, comes up with surprising ideas, loves to provide the latest scientific insights in the field of psychology, brings energy and cheerfulness, makes people feel seen, and gives people the confidence to take difficult steps in their career. Some say that without Lonneke, work loses its color a bit.
Do you want to know more about how we can help you in business, please give us a call or reach out by email:
We base our advice on scientific insights and evidence-based tools. That is why we donate to the Orakuru foundation. Orakuru aims to strengthen the connection between science and business. To that end, this foundation supports innovative research projects, organizes netwerk events to connect scientists and entrepreneurs, and provides scholarships for talented people to study at top universities.
